3/2/2023 0 Comments Space age architecture![]() Oddly enough, Googie was used as a deragatory term almost from the start - born in Southern California and named for a West Hollywood coffee shop designed in 1949 by John Lautner, a student of Frank Lloyd Wright. Googie is an odd word a funny word a word that feels like it’s doing a few vowel-drenched laps around your tongue before finally flopping out of your mouth. We find Googie at the 1964 New York World’s Fair, the Space Needle in Seattle, the mid-century design of Disneyland’s Tomorrowland, in Arthur Radebaugh‘s postwar illustrations, and in countless coffee shops and motels across the U.S. It draws inspiration from Space Age ideals and rocketship dreams. It’s a style built on exaggeration on dramatic angles on plastic and steel and neon and wide-eyed technological optimism. Googie is a modern (ultramodern, even) architectural style that helps us understand post-WWII American futurism - an era thought of as a “golden age” of futurist design for many here in the year 2012. I didn’t know the word, but I definitely knew the style. In fact, when a friend - a native Californian - used the term I initially thought it must have something to do with Google. surprise, fear, amazement, and curiosity share the same frame of time.Before I moved to Los Angeles (almost 2 years ago now) I had never heard the word Googie. it is an involving waltz, represented between two objects that for the first time contact each other. the studio founder comments: ‘a look from inside, the vestiges of our presence in an inhabited and quiet place. five concludes its ‘what if?’ series with a third act, ‘the encounter,’ which is likewise made up of three visuals. it’s probably inaccurate under the eyes of the science community, but it expresses our freedom to dream and to imagine.’ ezequiel pini continues: ‘act two is a reflection from a far distance that allows us to imagine how life could look in another physical condition. ![]() five-designed ‘what if?’ series is dubbed ‘the settlements.’ this second act is made up of three scenes - universe edge, summer house, and landing zone. while playing with the idea of a new culture, tales, and sagas being told from generation to generation as our ancestors used to do.’ finding places and objects of our current everyday life that reminds us that we are still not there. the founder ezequiel pini elaborates: ‘ it represents the hope to arrive, but also the attachments of our mundane life, carrying memories of a previous reality. the act comprises three scenes - the dinner, the meeting, and the rest. five explores the perception of time, loneliness, and expectations. five | first act of ‘what if?’ is entitled ‘the journey’ six n. each of the visuals are available as an NFT for six n. the freshly imagined architectural language of the future takes shape as a collection in three acts - the journey, the settlements, and the encounter. five’s envisioned future, a new perspective might lend an entirely new identity to the built space. envisioning a new space-age, the studio reflects on the objects, practices, and behaviors that humankind has long been so used to. five imagines a speculative future that sees humankind embarking upon a final frontier. ![]() With its latest series ‘what if?’, six n. ![]()
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